Jonathan Newton
About
WooTrader is a web app that aggregates data from many trusted sources to help users make better decisions in regards to what stock to pick (stock picking made easy). WooTrader had neglected their UX/UI to focus on the development of their very complex product. They asked me to rework the app to be more visually appealing but also easier to use.
Industry
Financial Services
Card View: Created a brand new view of the data to show only the most important data.
Card view, mobile: Reworked to show most important information only.
Role
Market Research: I pulled in screenshots and data from other self help stock picking apps and found who the target user is. Wire Framing: I reworked the app to be more intuitive, easier to read, and easier to understand. User Interface: I reworked the color scheme and added some design elements to help make the app more visually appealing.
Specialty
Web App UX Upgrade and Redesign
Heuristic Evaluation
Skills
- User Interface
- Illustrator
- User Experience
Turnaround
1 - 2 weeks
Cost
$6,000