Eric Teng
About
In the effort to highlight the importance of the Versace brand to their employees, a Vision Book was created—a manifesto that presents a visual history of the storied fashion house. The book resonates with a provocative mix of contemporary and archival images paired with a bold design approach that reflect sensuality and innovation, qualities which have become Versace hallmarks for more than three decades.
Striking archival photography presented in new ways keep the book and the brand fresh and forward-thinking.
The legacy of the designer who bears the company's name is thoughtfully remembered.
Brand elements unique to Versace are documented.
A visual mix of black and white and color photography with equally compelling narrative and typography engages the reader.
Role
Creative strategy, creative direction, design, image research.
Skills
- InDesign
- Photoshop
- Typography
Turnaround
3 - 6 months
Cost
$8,500