Versace Resort Collection 2013

Fashion house Versace wanted to target the Nordstrom clientele with a direct mail campaign that embodies the dual personality of this resort collection: hard and soft, leather and floral, edgy and romantic. Aptly titled “Rockmantic,” closely cropped images showcase the unique details and exquisite tailoring of each look. Crisp typography and a bold color palette and messaging capture the spirit of the Versace woman.