The Reentry Initiative is an organization that specializes in helping with housing and support for women leaving prison. As the organization was a startup, they needed full branding from scratch.



We incorporated a stylized circle that is used on the website and printed material.

Brand Guidelines VS Logo Sheet This client elected for a more simple and straightforward "Logo Sheet" rather than full brand guidelines that are much more comprehensive. But our logo sheet is great for their intended marketing strategies.


Our task was difficult because the subject matter of their organization, women who are reentering society, is sensitive. The logo needed to be perfect and non-suggestive and non-offensive. We worked with color and font to create a beautiful design incorporating a female figure.


  • Brand Identity
  • Logo Design


1 - 3 months

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