Larry Sawyer
About
When Healthways re-branded their SilverSneakers program, they wanted a new digital presence to go along with the brand. I created a new digital user experience across all of their web platforms, email marketing and digital marketing elements. I created various user flows to help increase user conversion, and then built out all the designs to ensure the flow of the user was maximized and helped ensure the greatest conversion rates. The results enabled Healthways to use current web and digital technologies to actively market to their target audience and increase brand awareness through various digital channels.
https://www.silversneakers.com
Industry
Health & Wellness
Client Testimonial
We had the pleasure of working with Larry while developing the Healthway's Fit portal and SilverSneakers Product website while he was the Sr. Web Strategist heading the project. Larry challenged the status quo and lead the charge of bringing a conservative organization into the digital era, advancing the organization by decades in a very short period of time. Larry knows how to bring together designers, developers, and marketers to create a highly effective and engaging user experience. I would highly recommend Larry and I look forward to the next time we get to work together again.
Role
I was responsible for created the entire web and digital vision for the new product website. This included all inbound strategies and conversion points. I designed the website, all the digital marketing, social media marketing and email marketing elements to correlate with the overall digital strategy.
Skills
- Photoshop
- Web Design
- Web App
- Online Store
- Mobile App
- Responsive Design
- User Interface
- User Experience
- Video Production
Turnaround
3 - 6 months