Tim Hawkins
About
Being the pace setter in the synthetic turf market, the existing Shaw Sports Turf website did little to project their industry leadership position. As is the case all too often, most of their compelling content could only be found deep within the website with no clear way of accessing it. They also had many points of significant interest within offline materials.
Industry
Sports & Athletes
Shaw Sports Turf Home Page
Shaw Sports Turf Projects Overview Page
Shaw Sports Turf Projects Detail Page
Shaw Sports Turf News & Blog Page
Role
We scoured their website’s existing content as well as offline brochures and other marketing materials and reassembled the Shaw Sports Turf website with a new design approach that leveraged their strong industry brand positioning and new marketing messaging. Included in this process was site mapping, wire framing and functional specifications documentation.
Skills
- Web Development
- Creative Direction
- User Interface
- Photoshop
- Web Design
- Front-End
Turnaround
1 - 3 months