Cristian Chiru
About
The #1 marketing tool used by a professional plumber in the Montreal area to attract fresh new customers every day. This is not a regular website, but a very well oiled marketing machine. Because of it, since 2011 the business evolved from a one-man-show self employed shop to a close to 1M/yr business with several full time employees, trucks and dispatch centre. The content is connected to a database which serves data upon Google searched keywords and Adwords ad copy creating a very targeted marketing message. Phone calls tracking. SMS monitoring. Remarketing.
http://www.plumber-in-montreal.ca
Industry
Construction
Different landing pages based on specific keywords used by the visitor in Google. Some remarketing ads in various formats.
This is a website people see in emergency situations: floods, exploded or frozen pipes, back-flowing sewers. In the next minute, they pick up the closest device they’re close to (phone, tablet, laptop) so the importance of a responsive design is crucial.
Role
I created the complete marketing package from the website content, visual design, integration (which went through several revolutionary stages) to the management of the Adwords account (the main source for traffic) and API integration for the phone call tracking and SMS alerts in order to optimize conversions. Plus numerous remarketing advertisements with the associated campaigns. I oversee the entire process on a weekly basis, actions translated into testing landing pages and ads in order to reduce the Cost per Acqusition (get more clients for the same budget) and manage more efficiently the ad spent (which is around $100K/yr.)
Skills
- Banner Ad
- Web Development
- Front-End
- Back-End
- Web Design
- Landing Page
- Sales Page
- jQuery
- PHP
- CSS
- Responsive Design
- HTML
Turnaround
Ongoing
Cost
$10,000