Tim Hawkins
About
Nichols College hired us to develop designs and page layouts based on existing market and persona research. Their existing website didn’t take the needs of their target market into consideration or present their brand in a way that represented who they are as an educational institution. The final deliverable to Nichols College were the Adobe Photoshop Layered files with responsive breakpoints for desktop, tablet and mobile use.
Industry
Education
Nichols Home
About Nichols Page
Nichols Directory
Nichols News
Role
Using the market research provided by Nichols we were armed with insight into what was most important to their primary target audience. In addition we spent time researching their offline marketing materials and were able to glean important content and messaging used in that format within the new website.
Skills
- Creative Direction
- User Interface
- Photoshop
- Web Design
- Front-End
Turnaround
2 - 4 weeks