Eric Teng
About
A holiday promotion was created for NEO Design Group, a NYC based boutique design firm. Since every year's holiday theme varies, the idea was to capture the "spirit" of the holidays in a way that was inspiring yet memorable. Four rocks glasses etched with the new year were packaged in a wooden box that included a cleverly folded holiday greeting that included drink recipes. Printed and produced in a limited quantity of 100, this unique, cheeky gift made a handful of NEO's clients very happy holiday revelers.
Industry
Advertising
The client gift arrives in a wooden box stamped with a very naughty greeting; "Get Your Rocks Off."
A limited palette of two colors focuses the eye on the playful typography and graphic elements of the holiday "card". A set of four coasters printed with the agency's logo adds a personalized touch.
Drink recipes add novelty and usefulness to the holiday gift.
The clever folding configuration of the greeting "card" cradles and protects the four rocks glasses while in transit. Stay-cold whiskey stones and a set of four coasters also accompany the promotion.
Role
Creative development, design and production.
Skills
- InDesign
- Illustrator
- Typography
- Graphic
Turnaround
2 - 4 weeks
Cost
$4,500