Narcizo NY

Textile jewelry designer Constanza Fuentes has been crafting handmade accessories with love and passion since 2001. Narcizo’s products combine the simplicity and rationality of Constanza’s architectural background with the weaving coziness of the Argentinian Northwest, her hometown. The line of accessories is made out of different techniques, such as macramé, crochet and knitting, and diverse materials such as fiber yarn, wool & leftover fabric from textile factories. The combination of the different techniques and materials makes each accessory unique. The Challenge was to create a branding identity that truly represents the uniqueness of Narcizo’s products. Each product has its own soul; Narcizo is the sum of these souls. To reflect this, we conceived the brandmark as a spiritual figure composed of multiple fragments. Each fragment is different from the others, delicately gathered to shape the head of a deer. We chose the deer as a spiritual figure for it has been present throughout the mythologies of various people, often related to strong feminine characters. This proud and graceful animal is the perfect match for the attitude of Narcizo’s customers, who wear their jewelry with the same magnificence the stag bears its antlers.