Lucia Cuba

Lucia Cuba is multifaceted artist and activist from Perú. "My work constitutes a critical approach to fashion design and the construction and exploration of garments as performative and political devices.." extract from luciacuba.com Lucia Cuba has been exploring many themes and developing many projects that address various social, ethical and political issues. The common thread of all Lucia's projects is her particular approach to these issues, using garments as a vehicle for commentary. Each project addresses its own set of socio-political concerns, but is ultimately driven by a larger conversation that Lucia Cuba is generating through the language of clothing. Visually defining this conversation was the focal point behind the various identities we developed. To highlight this feature we used typography as the main graphic element that connects the projects to each other but simultaneously allows each to carry its own identity. As an umbrella of sub-brands (projects), the mark of Lucia Cuba serves as the container for these sub-brands, each of which is an essential part of the parent brand.