Based on the creation of the Logo and the bellow art work, I was selected the winner of the "First Artist Bank - FAB" contest, hold by Talenthouse, Grammy musician Dave Stewart and Michael Phillip, Managing Partner at Ambata Capital Partners.



Financial Services

Taking into consideration that logo is the sum of the company’s philosophy, I created a simple, functional and trustworthy mark. The main concept that stays behind the logo is the positive use of negative space in order to have an impact, hiding and in the same time highlighting subtle the “A” (Artist), the center of composition (introverted or extroverted).

The "A" creates an invisible line from left to right and down to up, significance of future and progress. Having a connection between the letters “F”, “A”, “B” is covering the message: “we (FAB) build together for you (A)” (built by artists for artists) and the square shape represents the power and confidence of a bank.

In addition, in order to represent an original mark that emphasizes professionalism, regarding the symbol, I created a customized typography, using geometry and balanced angles.

The logo is legible in small size and works in Black & White, Grayscale or any color.

Mariana Aspru

Mariana Aspru



Creation of Logo, Business Cards, Color Palette, Font, Typography, Stationery Design,  Mock-ups.


  • Illustrator
  • Photoshop
  • Brand Identity
  • Graphic
  • Illustration
  • Logo Design


2 - 4 weeks



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