Logo: Aubrey Roberts

Mr. Roberts was switching to a different real estate firm and needed a new identity for his website. His wife; Paula Roberts, requested that I design a logo displaying only his initials and possibly a crown. My font selection was Cinzel regular, and I adjusted the kerning so the "A" and "R" would slightly overlap. I wanted to create a crown that mimicked the thickness of the diagonal stroke of the "A" and the tail of the "R". I also wanted to ensure that balance was achieved throughout the entire composition by making sure that the bar directly below the crown wasn't thicker than the diagonal stroke of the "A" and the stem of the "R". Out of 15 different designs, they selected design #3.