About

Explosion Sportswear is a mid sized business that supplies logo sports wear and apparel to several market segments. They have been the official logo sportswear provider for the past four Super Bowls, Team USA in the Sochi Winter Olympic Games, and the well known ESPN broadcast, College Gameday. They are also a licensed Greek College Apparel provider. That is where our relationship began. They needed to replace a custom written website for their college market that had become mostly unusable. My team and I created their new Greek exclusive website using Wordpress, Woocommerce, and a custom plugin that allows users to customize t-shirt designs from any device. Because of the success of the new website, Explosion Sportswear decided to have me also manage several of their other market shares. I am currently in the process of constructing landing pages to market directly to those respective segments.

https://www.explosiongreekwear.com/

Industry

Apparel & Accessories

Custom product page for Explosion Greek Wear - About 85% of the traffic to these pages comes from a mobile device. These pages were carefully planned and created to provide the best possible experience for mobile users. Experience with the Bootstrap framework was invaluable in creating a seamless experience.

Because of the success of ExplosionGreekwear.com, the company decided to task me with the development of landing pages that will be used to market directly to individual market segments. This example is a landing page deigned to generate leads form service businesses in Explosion Sportswear's local Phoenix market.

Richard Gentzkow

Richard Gentzkow

Designer

Role

I managed, was responsible for, and participated in every aspect of the project from contract, planning and production, to marketing. I still manage the project, making routine additions to the site, as well as managing ongoing ad campaigns with Google and Facebook. Since the website launched, it has generated a 204% increase in leads for the business.

Skills

  • WordPress
  • PHP
  • WordPress Maintenance
  • WordPress Plugin
  • WordPress Theme

Turnaround

Ongoing

Cost

$28,000

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