Eric Teng
About
Evolution Markets is a provider of financial services to the global green markets and clean energy sectors. The challenge for rebranding this company was twofold: create a place for sustainability within the world of financial services and distinguish the company in a crowded environmental brokerage market.
Industry
Financial Services
I created a new way to talk about sustainable markets: “EvoFinance, The Intersection of Environment, Energy and Finance™.” A capabilities overview highlights this concept.
The visual approach for the rebrand marries the technical, results-driven focus of the environmental markets with the simple beauty of nature.
A company-wide identity system was created.
Advertising promotes the company's impressive achievements.
Role
Creative strategy, art direction, design, production. Brand materials include a new identity, website, capabilities brochure, advertising and trade show exhibit.
Skills
- InDesign
- Photoshop
- Typography
- Infographic
- Brand Identity
- Logo Design