Def. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.
Helps organizations to answer questions like “who are we?” and “where are we going?”
Also allows consumers to denote their sense of belonging with particular human aggregates or groups. (source: Wikipedia)
Logo, Cards, Flyers, Letterheads, ...
- Brand Identity
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