About
The marketing/promotion website for a SaaS application. The purpose was to take PPC traffic, educate it and move it down into the conversion funnel which in the end was creating an account. After that point, it was the job of the free 14-day trial of the application to provide value and transform the user into a customer.
Industry
Software & SaaS
Role
I developed the design (which has to be in sync with other company product’s micro-sites) and developed its front end. Numerous landing and account creation pages have also been designed and coded in order to optimize the outcome via various A/B tests. In the same time I put in place connections with the back-end (the SaaS itself) in terms of account creation and payments via various REST calls.
Skills
- jQuery
- PHP
- CSS
- HTML
- Web Development
- Front-End
- Web Design
- Landing Page
- Sales Page
Turnaround
2 - 4 weeks
Cost
$5,000