Eric Teng
About
Built in 1923, Bishop Station is a former oil storage facility that is currently being transformed into an event space. Capitalizing on the building's great bones and original architectural details, the objective of the project was to bring a modern sensibility to this soaring space while honoring its heritage.
Industry
Events & Venues
A family of three carefully curated typefaces and spare color palette (black and off-white) give the Bishop Station identity gravitas and allows the three logomarks to be used interchangeably on all brand collateral.
An over-sized poster (currently in production) puts the focus on the soaring event space; letting the beautifully restored architectural gem speak for itself. This poster will be mailed to prospects and event partners.
Each postcard in the series highlights a unique architectural detail. These postcards will be utilized as part of a direct mail campaign and as takeaways during events held in the space.
The website, currently under construction, spotlights Bishop Station as a modern event space lovingly restored to honor its past while completely updated to meet the needs of important social and corporate events. Full-screen width color photography engages the reader and brings them "into the space."
Role
Creative strategy, design, copy writing. Brand components include logomark, stationery, postcards, poster, website and building signage.
Specialty
Brand Development
Skills
- InDesign
- Illustrator
- Photoshop
- Typography
- Brand Identity
- Graphic
- Logo Design
Turnaround
Ongoing
Cost
$8,500