Bi-Rite is a classic San Francisco market and ice cream shop located in one of the city’s hippest neighborhoods. This new identity captures the store’s retro style and introduces playful, bright colors and bold, stylized typography. The packaging and illustrations were inspired by the company’s unique, homemade ice cream flavors.
I was responsible for rebranding and and creating a new identity, designing packaging and labels (including illustrations, typography and layout), all hands-on construction, and photographing the finished product.
- Logo Design
- Brand Identity
- Print Design
2 - 4 weeks