Maddy Reingold
About
Bi-Rite is a classic San Francisco market and ice cream shop located in one of the city’s hippest neighborhoods. This new identity captures the store’s retro style and introduces playful, bright colors and bold, stylized typography. The packaging and illustrations were inspired by the company’s unique, homemade ice cream flavors.
https://www.behance.net/gallery/9154245/bi-rite
Industry
Graphic Design
Chocolate Bars
Cookies
Role
I was responsible for rebranding and and creating a new identity, designing packaging and labels (including illustrations, typography and layout), all hands-on construction, and photographing the finished product.
Skills
- Packaging
- Print Design
- Brand Identity
- Illustrator
- Typography
- Logo Design
- Craft
Turnaround
2 - 4 weeks
Cost
$2,400