Callum MacRaild
About
Belendesign Gold is Belen Moreno, a professional interior designer from the US. Belen deals with high-end property owners and developers who are looking to sell their property. She designs and decorates it to maximise the sale price and minimise the time it takes to sell.
Industry
Home & Decor
During the sketching and development stage, I created over 100 ideas. I wanted to include some ideas that weren't limited to the circle within a square to see what could be done without limitations.
After some back and forth with Belen, this was the final result. Below also shows the logo in single colour variations.
Brand guidelines - Logo Specifics page
Brand guidelines - Typeface Details page
Brand guidelines - Typography in Use page
Brand guidelines - Colour Specifications page
Brand guidelines - Logo Styles page
Brand guidelines - Logo Best Practices page
Client Testimonial
I highly recommend Callum MacRaild as a graphic and logo designer. Not only is he talented as an artist, he is also ultra organized, helpful and courteous.
As part of my rebranding process, I knew that I needed a dynamic new logo. As an interior designer, the visuals associated with my professional identity are key to my successful positioning in the market. I did a visual web search of logo designers' creations and chose Callum for the strength and effectiveness of his designs. He outlined exactly what I could expect during the process, patiently collaborated with me and ultimately exceeded my expectations.
I now have an inspiring new logo and brand package and am ready to complete my rebranding with confidence. Thank you again, Callum!
Role
Belen had an idea she wanted to use, and that was a circle within a square (which represents the meeting in equilibrium of the spiritual and the material). It was up to me to come up with a simple, effective, unique and attractive way to use this. The project included a set of brand guidelines to help keep a strong and consistent brand.
Skills
- Vector
- Brand Identity
- Illustrator
- Typography
- Logo Design
Turnaround
1 - 2 weeks
Cost
$2,000