Aleksandra Gabrić
About
Complete rebranding and redesign of an advertising agency that I work with. We took a user centered approach and wanted to make sure that the users and prospective customers will keep coming back for great content.
A media page with a filter for content customization. Users are able to select the topics they want to follow and only have the relevant content presented to them.
Portfolio Page, Project Showcase Instead of having a list of images and website screenshots, the approach we went for more resembled storytelling. The page is conceptualized so that the problem is presented first, and then the story of how that problem was solved.
Team Page This was a really important aspect of the design. Yes, the services are really the core, however we wanted to make sure that the team are adequately represented to give the website a less corporate, more personal tone. I also put in a few superhero references for good measure.
Role
Complete rebranding, and website conceptualization and execution. Iterations based on feedback from focus groups as well as stakeholders, and a loooot of research. I came up with features that are not normally present in agency websites to give a completely new interpretation of the experience.
Skills
- User Interface
- Web Design
- User Experience
Turnaround
1 - 3 months
Cost
$3,500