Eric Teng
About
Westfield Group has one of the largest shopping center portfolios in the world with 87 centers in Australia, New Zealand, United States and the UK. To properly set the tone of the launch of Westfield World Trade Center in New York, a brand book was created for the company's employees and strategic partners.
Industry
Retail & Shopping
Introductory spreads establish the reason why this new retail destination exists: to revitalize Lower Manhattan and create a global collection of fashion, dining and culture.
The brand vision sets the tone for the entire book.
Useful content is presented in a way that aids employees in speaking about the brand to retail tenants and other external partners.
A custom box made to hold each brand book positions Westfield World Trade Center as a high-end retail destination.
Role
To create an understanding of the Westfield World Trade Center retail brand by capturing the spirit of Lower Manhattan using iconic photography of the city and a compelling editorial approach—bringing the company's mission, culture, personality and values to life.
Specialty
Company Brand Book
Skills
- InDesign
- Illustrator
- Photoshop
- Typography
Turnaround
3 - 6 months
Cost
$12,000