Litsko Brennen
About
This logo was created for a client in Colorado, who was making her dream of having her own yoga studio come true. She wanted her studio to be small, intimate and true to the real nature of yoga. I came up with an idea of stacked rocks that resemble cairns, which evolved to be an abstract human figure that echoes with the tagline, "where heart and body connect."
http://designsesame.net/projects/true-yoga-brand-identity/
Industry
Fitness
Showing the color specifications page from the Style Guide.
Because I provide all the necessary formats and appropriate color options, I send my clients the final logo files with directories.
Showing some sketch-to-concept processes.
Role
I was responsible for researching the competitors' branding, concept ideations which included a series of sketches, revisions and final delivery of various file formats and color variations. I also made a basic style guide to keep the integrity of the logo.
Skills
- Illustrator
- Logo Design
Turnaround
2 - 4 weeks
Cost
$2,500