Tenacious Lemon is a conceptual fitness company I developed to showcase my design abilities and experience. I wanted to create a project that included brand identity, a website design and a user interface design. The user interface designed is based off of the Fitmetrix application being used by several different fitness companies like Gold's Gym and Cycle Bar to book a class online. I wanted to show what a custom version of that application might look like for a new brand.



Mobile Home & Login Screen

Instructor Page

Schedule Page

Danni Goodman

Danni Goodman



My responsibilities include conceptualizing the brand identity and integrating the overall brand strategy into a website design. I then customized the Fitmetrix screens for the website and designed a custom home and login screen for the mobile app.


  • Illustrator
  • Graphic
  • Logo Design
  • Web Design
  • Photoshop
  • User Interface
  • Brand Identity


1 - 2 weeks

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