Swift Ink LLC is a leading provider of discount printer ink and toner. The project was to create a distinctive mark that would be instantly recognisable, flexible and simple. The resulting mark was the letter S made from 4 ink drops, and the colours CMYK to represent the 4 main colours used in printing.
Retail & Shopping
I was responsible for the full project from start to finish, which included client brief, research and development, art direction and branding.
- Logo Design
- Brand Identity
2 - 4 weeks