Callum MacRaild
About
Swift Ink LLC is a leading provider of discount printer ink and toner. The project was to create a distinctive mark that would be instantly recognisable, flexible and simple. The resulting mark was the letter S made from 4 ink drops, and the colours CMYK to represent the 4 main colours used in printing.
Industry
Retail & Shopping
Logo layout variations
Business card designs
Folder and letterhead designs
Website concept
Website concept on PC and tablet
Post mounted banner
A-board Sign
Shopfront display advert
Colours
Grid and concept explanation
Role
I was responsible for the full project from start to finish, which included client brief, research and development, art direction and branding.
Skills
- Vector
- Brand Identity
- Illustrator
- Photoshop
- Typography
- Logo Design
Turnaround
2 - 4 weeks
Cost
$3,000