Swiftink logo brand identity coverimage

About

Swift Ink LLC is a leading provider of discount printer ink and toner. The project was to create a distinctive mark that would be instantly recognisable, flexible and simple. The resulting mark was the letter S made from 4 ink drops, and the colours CMYK to represent the 4 main colours used in printing.

http://www.swiftink.com

Industry

Retail & Shopping

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Logo layout variations

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Business card designs

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Folder and letterhead designs

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Website concept

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Website concept on PC and tablet

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Post mounted banner

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A-board Sign

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Shopfront display advert

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Colours

Swiftink grid

Grid and concept explanation

Callum MacRaild

Callum MacRaild

Designer

Role

I was responsible for the full project from start to finish, which included client brief, research and development, art direction and branding.

Skills

  • Vector
  • Brand Identity
  • Illustrator
  • Photoshop
  • Typography
  • Logo Design

Turnaround

2 - 4 weeks

Cost

$3,000

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