Mason Jars Web Design & Branding

reCAP Mason Jars came to us in need of unique branding and a feature rich e-commerce website. We set out to first to create them a visually striking brand, then a brand new e-commerce website. The functionality of the website was quite complex and in the end, the features of the website really set it apart. The goal was to create a signature look and style that illustrates the usefulness of resealable caps for mason jars and showcases all of their possibilities. Stylistically, we wanted something that felt early-american and an old-fashioned way of doing things in a new generation. They had a logo that they were using, but it just didn't feel quite right. Mason Jars really needed a complete ecommerce platform, capable of selling products, managing customers, and establishing an educational resource for all things mason jars. Their current website was a WordPress site, so full of issues and lacking any real design. What we created was a website that brought a lot of complex products, customers, and functionality together into one system. A key challenge in this project was to develop a single website that could service both retail & wholesale ecommerce. Each segment had unique products, pricing, and customers. Retail customers needed to have easy access to product and information, while being able to checkout quickly. Wholesale customers needed to have an application process, review & approval, pricing discounts, account history, and order communications. An extremely complex project, with lots of variables and moving pieces.