Martin guitar website redesign

About

How do you redesign a website for a brand with over 100 years of history, without loosing its integrity and users. That was my challenge with this redesign.

https://www.martinguitar.com/

Home page

eCommerce detail page

Interactive custom guitar builder.

Wayne Middleton

Designer

Role

Wireframes and user testing Information Architecture and testing CMS recommendations ECommerce integration Web design Web Development

Specialty

Lead Generation Marketing

Skills

Creative Direction
User Interface
Web Design
User Experience

Turnaround

3 - 6 months