London Walks was founded nearly half a century ago and offer a variety of walking tours as well as day trips to other nearby cities. The previous London Walks website was cluttered with information resulting in information being missed and hard to find. I also work on making the website responsive. Before it was making it difficult for viewers on mobile devices to navigate the website. Three web pages have been focused on in this project, these include: the homepage, the schedule page and the walk information page. Other minor pages were also created with further pages being added. More information on research and user testing undertook can be seen in the report as well as wireframes with annotations and photographs. Please contact me to view this report.


Entertainment & Leisure

One of the walking tours offered is a 'Jack The Ripper' tour. This is the details page for that tour.

The website is designed to be responsive. The homepage being shown across several devices.

The schedule page showing what walking tours are on offer and when they are. Much less cluttered than the original version and easy to access on portable devices including mobile phones and tablets.

Information cards are shown throughout the website. Here is a graphic showing what they look like. A quick button is available to add the walk to your 'itinerary' so you can save it for later.

Sonny Allward

Sonny Allward



I was responsible for the UI and UX design for this project. This involved rethinking the over-crowded site structure, creating a brand new site map and redesigning the user flow. User research was also carried out including quick user testing and observing users using the website. I completed the website design taking into account their current branding.


  • Sketch
  • User Interface
  • Illustrator
  • Photoshop
  • Responsive Design
  • Web Design
  • User Experience
  • Typography


2 - 4 weeks



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