The Conservation Trust for Florida, a long time client, approached me to develop an identity for an upcoming ad campaign. The resulting creative exploration focuses on the client's vision of a bright future for Florida. Using bold color, striking imagery, iconic graphics and type, I built a visual identity system that will both serve as a central piece for the ad campaign and as a piece of CTF's identity indefinitely.
Consultation, conceptualization, copywriting, art direction and execution of all material collateral
- Logo Design
- Brand Identity
- Print Design
2 - 4 weeks