"Cluj-Napoca is going to run for the title European Capital of Culture for 2021. In this context we have developed a brand concept "East of West" showing the values and benefits Cluj-Napoca can provide as the European Capital of Culture.” - Association Cluj-Napoca 2021 - European Capital of Culture.



The hand represents the justice and solidarity. It is both an organ of performance, a symbol of greeting, playing a very important role in creation, art, theater, dance and culture. It is the correlation with mental ability and manual dexterity, a force of action and progress.

I chose to represent an open hand,  to relate on communication, democracy, justice and courage. An open hand can bring down barriers and gain confidence.

Mariana Aspru

Mariana Aspru



Branding Design and Design Consulting including creation of Logo, Business Cards, Color Palette, Font, Typography, Illustration, Mock-ups, Print materials.


  • Illustrator
  • Photoshop
  • InDesign
  • Brand Identity
  • Graphic
  • Illustration
  • Logo Design

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