About

This apparel design was created for Camp GLP, a yearly summer camp program for makers and entrepreneurs in Rock Hill, NY. This piece was designed to be printed on the back of a hoodie and placed into the complimentary swag bag available for participating campers.

Industry

Apparel & Accessories

I like to start off my projects with some loosely drawn thumbnails to help me create a basic layout for my illustrations. The above image is one of the many pages I filled with different concepts in various orientations and styles.

I spent a long time drawing and redrawing this illustration to keep my kerning and letters consistent. I had a repeated process of drawing, scanning and making subtle changes in Photoshop, printing the design and then redrawing it again.

For this piece, I decided to have a rough final vector image where the imperfections of my letters would remain intact. I wanted all the bumps of my letters to show through to give this piece a fun and playful hand drawn personality. I dived deep into the custom settings of Live Trace in Illustrator to find that perfect balance of smooth and jagged.

Although the client only needed a one-color vector image for the hoodie, we both agreed a full-color version for social media and online promotion would be a nice added feature to support this design. To match the old-timey feel of my typography, I eye-dropped colors from some of my favorite vintage packaging labels I have scattered in my home studio.

Role

I was responsible for everything from Art Direction, to drawing the artwork, to finally vectorizing my lettering for a clean finish.

Specialty

Hand Lettered Apparel Design

Skills

  • Illustration
  • Typography
  • Lettering

Turnaround

1 - 2 weeks

Cost

$1,200

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