Brent Turner
About
Conversion Gods is a marketing education company specialising in copywriting and conversion rate optimisation. They needed a Wordpress website that would serve two purposes. 1) To provide a treasure trove of marketing education, and; 2) To convert website visitors into email subscribers. We used a number of growth hacks on this website to achieve high rates of lead generation.
Industry
Digital Products & Services
The style guide and brand guidelines for Conversion Gods
The homepage featuring a prominent lead capture panel.
The single blog post page designed for readability and again containing lead magnet areas.
The very first page a first-time visitor will see when they land on the top level domain. We're currently testing this to see if it will increase lead conversions substantially.
Role
I was responsible for the entire branding, layout and UX of the website and wanted to deliver a great platform for my client to blog from whilst effectively collecting subscribers via strategically placed lead magnets to boost visitor-to-lead conversions.
Specialty
Complete Digital Brand Package
Skills
- Genesis Framework
- Web Design
- WordPress
- User Interface
- User Experience
- Brand Identity
Cost
$2,997