— Introduction
With over 9 million customers and an annual revenue of 1.2 billion euros, bol.com is the biggest ecommerce platform of the Netherlands and Belgium.
— The challenge
bol.com introduced its mobile app for both iOS as Android back in 2014. However, in the years that followed, the app never really secured the intended influence both internally as on the market. My job was to contribute to the further improvements/growth of the app on behalf of Amsterdam-based agency Soda Studio.



Retail & Shopping

We made sure the bol.com brand was consistent throughout the app.

Personalized home with products and offers relevant for you.

Buy instantly or save for later, all as intuitively as possible.

A personal experience with easy access to help. Contact the customer service whenever you want.

Empty state screens: a great way to give feedback.

For both iOS as Android, with support for older devices.

And of course for tablet as well; buy easily on a bigger screen.

Leon Lieffijn

Leon Lieffijn



I took charge of the optimization of internal workflows, delegated design tasks and worked on several improvements and new features of the app, mostly focused on the UX.


  • User Experience
  • User Interface



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