About
The Style Guide is owned by the marketing team at ASBMB. It was created when I rebranded the organization to make the new brand more cohesive and modern. I continue to provide brand updates and new brand imagery as needed.
Industry
Biotechnology
Role
Did a complete overhaul of the ASBMB brand, which included creating a new logo, sub brand logos, letterhead, business cards, marketing materials, advertisements, e-mail and brochure templates, as well as assigning new fonts and colors. Created a Brand Book with guidelines detailing the new brand and how it should be implemented.
Skills
- Print Design
- Brand Identity
- Illustrator
- Photoshop
- InDesign
- Typography
- Illustration
- Logo Design
Turnaround
Ongoing