About

The Style Guide is owned by the marketing team at ASBMB. It was created when I rebranded the organization to make the new brand more cohesive and modern. I continue to provide brand updates and new brand imagery as needed.

Industry

Biotechnology

Here is a page with the details of how to use the new ASBMB logo.

This is the page showing the new color palette to use.

Here is a page explaining what kind of imagery to look for when designing for ASBMB.

This shows the fonts in the new brand.

This page has the redesigned email template for the newsletter.

Here it shows some examples of marketing materials.

Kristin Blair

Kristin Blair

Designer

Role

Did a complete overhaul of the ASBMB brand, which included creating a new logo, sub brand logos, letterhead, business cards, marketing materials, advertisements, e-mail and brochure templates, as well as assigning new fonts and colors. Created a Brand Book with guidelines detailing the new brand and how it should be implemented.

Skills

  • Print Design
  • Brand Identity
  • Illustrator
  • Photoshop
  • InDesign
  • Typography
  • Illustration
  • Logo Design

Turnaround

Ongoing

Think my work is awesome?